Improve your writing!

This course is for everyone who wants to sharpen their writing skills and improve their craft.

  • Conquer your writing fears and excuses

  • Master the rules of vivid writing

  • Write better copy that slays on the page

How it works

  • Enroll

    Access 7 zero-fat lessons that will maximize your time and optimize your learning.

  • Study

    Learn solid principles and actionable tips and tricks to set you up for success.

  • Join

    Be part of a community where you can ask questions, share feedback, and grow as a writer.

Brands I've worked with

Some of the companies I've helped say the right things at the right time

DHL
Arla
Traveloka
Toys R Us
British International School Kuala Lumpur

Learn from a pro

I'm a writer backed by more than 20 years of professional experience. And lots of coffee.

Writer, Creative Director

Daniel Abbey

I’ve written for Esquire, Manifesto, and other publications; I wrote an inflight safety video for a major international airline; I’ve done so many corporate videos, I’ve lost count. By day I'm the creative director of my own verbal branding agency; by night I'm a guy with four kids, a personal newsletter, and a dream to help other aspiring writers. Writing has opened up so many fun opportunities, led to lots of dream work, and even landed me the perfect wife (yep, I won her with exceptional love letters and chat). My point is this: I know my superpower and I'll show you different ways to make your writing pop - whether it’s sales emails or a state-of-the-nation address. If you’re a writer who is struggling with self-discipline and lack of know-how, I'll help you sharpen your skills and become a more confident wordsmith.

Terms and Conditions

  • This course can help you improve as a writer but there are no guarantees you’ll be the next Ernest Hemingway.
  • This course does not include personalized, on-demand coaching. 

It's time to roar!

Arm yourself with super practical know-how and take your writing from basic to beast-mode.

Get started