Improve your writing!

This course is for everyone who wants to sharpen their writing skills and improve their craft.

  • Conquer your writing fears and excuses

  • Master the rules of vivid writing

  • Write better copy that slays on the page

What you'll learn

  • 1


    • Welcome!

    • What can you expect?

    • First things first

  • 2

    Purpose - Defining good writing

    • What is good writing?

    • Exercise

  • 3

    Attitude - Overcoming your writing roadblocks

    • Excuses

    • Discipline

    • Perception

    • Blockers

    • Exercise

  • 4

    Action - Breathe life into your writing

    • It's time for some action

    • 1. Walk... or wander?

    • 2. Nope, these aren't your friends

    • 3. The choice voice

    • Exercise

  • 5

    Description - Give your readers a sensory experience

    • Put on a show

    • How to be more descriptive

    • An example of description

    • Exercise

  • 6

    Positivity - Lift your prose

    • The power of positive words

    • Quiz

  • 7

    Subtraction - The art of the chop

    • We often write too much

    • Cut down...

    • Remove...

    • Beware...

    • Shorten...

    • Avoid...

    • Quiz

  • 8

    Rhythm - It's all about flow

    • Find your rhythm

    • A rhythm demo

    • Exercise

  • 9


    • Congratulations!

    • Parting thoughts

How it works

  • Enroll

    Access 7 zero-fat lessons that will maximize your time and optimize your learning.

  • Study

    Learn solid principles and actionable tips and tricks to set you up for success.

  • Join

    Be part of a community where you can ask questions, share feedback, and grow as a writer.

Brands I've worked with

Some of the companies I've helped say the right things at the right time

Toys R Us
British International School Kuala Lumpur

Learn from a pro

I'm a writer backed by more than 20 years of professional experience. And lots of coffee.

Writer, Creative Director

Daniel Abbey

I’ve written for Esquire, Manifesto, and other publications; I wrote an inflight safety video for a major international airline; I’ve done so many corporate videos, I’ve lost count. By day I'm a creative director who oversees content marketing for popular brands; by night I'm a guy with 4 kids, a creativity newsletter, and a dream to help other aspiring writers. Writing has opened up so many fun opportunities, led to lots of dream work, and even landed me the perfect wife (yep, I won her with exceptional love letters and chat). My point is this: I know my superpower and I'll show you different ways to make your writing pop - whether it’s sales emails or a state-of-the-nation address. If you’re a writer who is struggling with self-discipline and lack of know-how, I'll help you sharpen your skills and become a more confident wordsmith.

Terms and Conditions

  • This course can help you improve as a writer but there are no guarantees you’ll be the next Ernest Hemingway.
  • This course does not include personalized, on-demand coaching. 

It's time to roar!

Arm yourself with super practical know-how and take your writing from basic to beast-mode.